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PROFILE: SUSAN BRANCH A self-taught artist and author of fourteen hand-written, watercolor illustrated books published by Little Brown and Company/Time Warner since 1986, Susan Branch is a household name and an “authority on matters of the home. She inspires millions of women who appreciate creative homemaking and a simplified lifestyle. Her artwork adds charm, color, humor and inspiration to busy, multi-faceted lives. Susan’s work represents a return to family, home and friendship, bearing a message of sensibility, self-confidence and self-expression. She is an accomplished designer, author and watercolor artist; a renowned cook; a seamstress, crafter, and an exemplary homemaker. She promotes healthy, happy, comfortable, family life with her own charming and witty style. Her appeal spans generations. As a child, she loved homemaking, sewing, cooking and decorating. Surprisingly, Susan was thirty years old before she began painting and drawing professionally. In spite of having never taken an art lesson, Susan began painting the things around her that she loved the most. Her theme-illustrations depict “the simple things in life” like quilts, herb and vegetable gardens, birds and pets, summertime fun, and classic “girl stuff.” Susan has a special relationship with her mostly female fans, who range in age from 7 to 90 years old. Her fans are gardeners, cooks, quilters, artists, scrapbookers, business women and executives, students, home-makers, moms, grandmas and single women who are well-connected to their families and friends. They are gift-givers, live in all parts of the country and abroad, at all financial levels. Many of them have strong interest in the environment and are animal lovers (she gets many adorable pet photos!) They like to entertain and enjoy life’s celebrations. Susan has a mailing list of some 50,000 collector’s of her books and gift products. All of her “Heart of the Home” books are still in print in hard cover. Combined, these books have sold more than 3.5 million copies and are the cornerstone and foundation of her brand. For those die-hard collectors who take the time to write a personal letter, Susan sends her annual newsletter, called “Willard,” full of news on her life: news about new licensees and where to find her new products; personal recipes and homemaking ideas and even a few samples for fun. This on-going relationship with collectors is an important aspect of Susan Branch Studios and is seen as invaluable to the continual re-energizing of her brand. New Store: The first Susan Branch home store, Susan Branch…..Heart of the Home, opened on Mother’s Day, 2006 on the central coast of California. The store showcases Susan Branch designs and watercolors, licensed and hand-made products, antiques and other favorites of Susan’s, both old and new. Her company buys a large quantity of product from all her licensed partners and sells these to her loyal collector base at both the store level and on her e-commerce site. With years of experience writing books, calendars, greeting cards; designing China, clothing and fabrics, there is a WEALTH of Susan’s art from which to choose. These include: Cooking • Gardens •
Flowers • Hats • Girlfriends • Clothes
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Spring • Summer • Fall • Winter • Beach • Desserts ……….AND much, much MORE!! Fads last for a short time, but tradition is forever! |
